Regardless of what happens to Twitter, Elon Musk is without a doubt the most interesting man in the world right now. He’s positioned himself at the intersection of so many trends and topics that it’s hard to keep count, and through it all, he’s tweeting memes. It’s the greatest show on earth, no work of fiction could ever hope to compete.
It’s also incredibly divisive. Not since Trump has a single character managed to invoke such extreme levels of love and hate on the world stage for weeks at the time. Nor has anyone been able to play the media like a fiddle with such virtuosity.
Thankfully the stakes are so much lower, though. Musk might be firing rockets into space, but they won’t accidentally have any nuclear warheads on them. His media trolling isn’t coming from within the White House. This reality show is playing out over something as disposable as a struggling social media website.
Furthermore, the world doesn’t need Twitter. In fact, the world would almost certainly be better off without Twitter.
That’s what makes this show so guiltlessly entertaining to watch: Whichever the outcome, the world wins. If Musk manages to fix Twitter, we’re left with a better Twitter. Great! If Musk manages to burn down Twitter, we’re left with a world free of Twitter. Great!
This is a 44 billion dollar gamble where the rest of us will win whatever the outcome.Source: David Heinemeier from 37signals and Hey