Most of my (non-track) light at home is smart using either a TP-Link Kasa smartplug or Philips Hue (and I want to avoid adding more brands, more apps, and more shit). However, Philips Hue is quite $$$ and not always all that easy to get in Singapore (shady retailers, limited stock, not many options).

I knew that Tradfri was technically compatible with the Hue Bridge, but never made the jump as I just wanted things to work (don't want to mess around with lights). Until today. Figured I may as well give it a go.

Surprisingly, everything worked out of the box. I had to do a factory reset (not sure if that's because I kept the light on for ~10 minutes before trying to set it up, or if this was a returned product as clearly the box had been opened before)...

• Turn on light
• Reset light by turning it off and on 6 times
• Open Philips Hue app and search/add light
• Tada... Should work

Side note: it requires a modern firmware (and I assume all lights being sold today have said firmware, but if for some reason you end up with old stock, you may need to update). To update you need the Ikea Bridge though (or... apparently the dimmers/buttons may work as well -- did not test).

All the controls are working as well (dimming, changing colours, etc).

I was playing around with the idea to up the marketing and social media stuff for Shan (WFH is taking its toll -- I was bored, always doing the same, saw Shan struggle to do both creative and marketing work, and I had plenty of brainjuice left -- and in all fairness I was probably getting a bit frustrated and going "why don't you just ...". So yeah, decided to actually help out and experiment some).

Since medio April I have been running most of the social media accounts, having content scheduled using Hootsuite, increasing followers, etc.

I did some of this before, but it was mostly some random paid advertisement without a real strategy that didn't lead to anything very substantial. The ROI wasn't really there and was mostly just a gamble -- so far we've had more leads from organic growth than from paid ads on Google or Facebook/Instagram. Soooooo something must be wrong there...?!

Another thing that was missing to make her more prominent as SME (subject matter expert) was to have all the knowledge and experience she has more publicly available; ie give some away for free (and help those that wouldn't hire the services anyway), and then provide enough of a teaser to reel in customers that want more and have budget. The blog will also hold some reviews, plug some contractors and suppliers (create a bit of a win-win situation and platform), etc.

So yeah -- I suddenly had this epiphany to set up a blog (using Medium -- and I may have been late to the party, but I've been watching and wanted to get to know more about the platform -- and so far Medium actually has quite some interesting articles).

Got some interviews going with clients, show casing some projects (the portfolio is nice, but doesn't have a lot of written content) have some posts about what's going on in Shan's mind (those are the ones that take time as Shan needs to sit down and actually give me content) and even wrote about our house. :)

So let's see how that works out -- but so far it's been worth it.

They promised us all our cat pictures (they took more pictures of the cats than us)... Still waiting. :(

Shan.sg - IG

More photos on Google Photos.

More pictures can be found on Google Photos.